Your digital marketing plan is a master document defining the strategy to move forward. It provides purpose, clarity, efficiency, organization, and insight to your company’s marketing goals. We identify what drives success, then create the strategic blueprint to deliver effective and transformative results.
At BLUstrategy we look at your audience to create and capture new demand, defining and focusing on your competitive advantage. We take time to understand where you are now, learn where you want to be, and define how you are going to get there.
DIGITAL MARKETING PLAN
OUR PROCESS
HOW IT WORKS
NEEDS ASSESSMENT
We take time to learn about your company’s story. We learn about your past marketing efforts, understand your target audience, discuss your obstacles, and establish the goals you want to accomplish. This serves as the foundation of your marketing blueprint.
DATA
DISCOVERY
We take a deep dive into your data and utilize other resources to help build another layer to your blueprint foundation. We identify your true target audience, review historical campaign performance, research industry trends, and analyze competitive elements to capitalize on opportunity.
INSIGHT STRATEGY
We integrate the foundational elements of what we learned in your initial assessment with our data discovery findings. We then align this information and insights with the key elements of your marketing goals to inform our approach in building your strategy.
EXECUTION
PLAN
We build on your strategic foundation and develop a strong tactical action plan. We focus on channel selection, timeline, budget allocation, and creative development to drive transformation and growth.
MEASUREMENT OF SUCCESS
We use your robust marketing strategy with an outline of tactics to establish how we will measure success. In this phase we complete the structural foundation to your marketing blueprint.
IMPLEMENTATION & OPTIMIZATION
Guided by your digital marketing blueprint, we launch campaigns through different platforms. We build an interactive dashboard as a tool to track performance, optimize and refine marketing efforts to align with your goals.