DIGITAL MARKETING SERVICES
When you decide to embark on a digital marketing campaign, you have a nearly unlimited number of options to promote your product or service. Once goals and budget are established, techniques are decided based on audience and what will work best. Depending on budget, you can prioritize or add specific services to enhance your online advertising.
BLUstrategy has the tools and expertise to maximize your online marketing budget in a way that will benefit your company the most.
Pay-per-click (PPC) is one of the most popular digital marketing techniques, and most cost-effective. With it, you only have to pay for an advertisement when it is clicked. That means you can be more efficient with your advertising budget.
We are experts in PPC and utilize enhanced targeting features and flexible bidding strategies to meet your audience where they are. We develop a structurally sound PPC strategy based on your marketing goals, create the ads, and manage the campaigns. We manage all different types of ads such as search, display, shopping, social, retargeting, and video ads.
SOCIAL MEDIA MANAGEMENT
Social media has made an enormous impact on the online behavior of consumers. On average, most people spend a significant amount of time on social media each day. Keeping up with a corporate account on every major platform can be a challenging task and we can manage your accounts for you, allowing you to get back to focusing on your business.
We manage accounts on all social media platforms. Based on your marketing goals, we implement weekly posting, page optimization, and boost posts to strengthen your visibility consistently throughout your social media accounts.
SEARCH ENGINE OPTIMIZATION
Adding search engine optimization (SEO) to a website allows your page to gain a better ranking on search engine results pages. The importance of search rank cannot be overstated. Very few people leave the first page of Google, and those who do aren’t very likely to make it past the second page. When you add SEO to your page, it increases your visibility and boosts traffic.
We are constantly monitoring your website and leveraging on-page optimization, backlinks, and keyword research to enhance your ranking and brand visibility.
LOCAL SEARCH MARKETING
Location-based searches serve to promote visibility for your business. It is a variation of SEO and helps your business rank high on search engines results page.
We can help you grow your business and attract more customers using local SEO strategies. Our approach is focused, casting a wide net of managing your brand presence, place on page, and local listing content for strong consistency.
Most consumers check their email on a daily basis. While you can go for a few days without checking social media, most people check their email several times a day. Email marketing is another marketing technique to meet your audience where they are using different digital touch-points. It also invites a more personal approach to connecting with consumers.
We can help you assess your current email marketing strategy or develop a new one. We develop email marketing campaigns, templates, social media integration, and email scheduling, aligning with your marketing goals.
Advertising on YouTube is more popular than ever before. Not only is YouTube the second-most visited website in the world, but it is also the second-most popular search engine. Businesses should be aware of the high visibility gained with YouTube advertising and the potential for a broad reach.
We utilize video marketing as another touchpoint to reach your audience. We can advise on content and help with the production.
We create personalized digital marketing plans with detailed measurement to strengthen results. We provide a data-driven approach to improve your website and digital marketing efforts, increasing your sales, brand recognition, and customer reach.