Our specialty is data attribution and interpretation. We utilize data storytelling to enhance performance and drive growth. We believe that every project has its own story to tell and nothing tells those stories better than data.
We will help locate the gaps in your reporting and analytics practice and help you spot and seal the holes in your marketing data funnel, devising a strategy for moving forward. We will help you measure the right things to learn how effective your website and marketing campaigns are.
MEASUREMENT & REPORTING
We help identify your essential Key Performance Indicators and conversion points and ensure you’re crediting results to the correct marketing tactics and strategies.
DATA ATTRIBUTION & PROJECTIONS
We leverage data insights and business intelligence to provide forecasts and models to maximize conversions and increase return on incremental spend.
DATA INTERPRETATION & STORYTELLING
We combine data, visuals, and a narrative to communicate performance of your digital marketing efforts. We build an interactive dashboard to capture insights and then craft a story to communicate the findings and growth opportunities.
There is always room for improvement. We determine highly trafficked pages that can be used for experiments and we optimize page design to increase conversions. We test until we reach statistical significance and roll out the winning design.
We review your current process for sharing data and insights, and develop a long-term vision for communicating results to the right audiences, by creating an approach to capture the most important information.
We inventory each and every piece of your marketing data ecosystem to make sure the essential web and media elements are correctly tracked. We utilize tools like Google Tag Manager and Google Analytics to set up proper website tracking.
We create personalized digital marketing plans with detailed measurement to strengthen results. We provide a data-driven approach to improve your website and digital marketing efforts, increasing your sales, brand recognition, and customer reach.